![]() “Obviously you’re dealing with Manhattan real estate - and a lot of Manhattan real estate - because this is 100,000 square feet in Chelsea. ![]() Hochwald says they knew that it was going to be expensive. “But we just believed that it would be remarkable enough and outstanding enough and different enough that it would capture the fancy and attention of really creative people, which the city is full of.” “It was really uncharted territory,” he says. It was “definitely too out-of-the-box to go down the traditional fundraising route,” says Hochwald. The trio won’t talk specifics about fundraising, but do say they raised a friends-and-family round with some extra cash coming from a few private investors and theatre producers. “Then it was an extraordinarily long and complicated and expensive build.” “It was quite a long exhaustive three year search for the right building and a cool landlord that would be willing to let us do this and embrace this,” says Hochwald. ![]() It was a great combination.”įinding a space was a long and difficult road. And then you add, obviously, Felix and Punchdrunk and the sort of creative geniuses that came from London and had perfected this new art form. “In fact I’m quite certain that we couldn’t have - it required that three-faced approach to pulling it off. “I don’t think any one of us could have done this on our own,” says Hochwald. Hochwald and Weiner teamed up with New York real estate impresario Arthur Karpati to find a Manhattan home for Sleep No More, following the concept of London immersive theatre company Punchdrunk, directed by Felix Barrett and Maxine Doyle. Randy Weiner was best known for producing The Box, the obscenely decadent (or decadently obscene, depending on your point of view) burlesque-infused nightspot with locations in New York and London. Hochwald was the executive producer of Madison Square Gardens, putting on huge shows like the Christmas Spectacular. Hochwald says that the summer will see the McKittrick reach its zenith with “the whole building in bloom.”īefore founding Emursive to back Sleep No More, the co-founding trio knew each other and were friends. Now the company has made it first foray into the New York dining scene with The Heath, a wood-paneled jazz bar and restaurant complete with dining carriages that look like they’ve sprung fully-formed from the 1920s. First came the parties, followed by verdant rooftop bar Gallow Green. ![]() Ticket sales for 2013 were actually stronger than 2012, says Hochwald.Įmursive has been slowly adding "ancillary attractions" to Sleep No More’s fictional home - the McKittrick Hotel, a sprawling 100,000 square foot building in Chelsea which used to be three warehouses. But in the three years since its opening, demand for Sleep No More has surged without letup. One might think that such an unusual production, where audience members wear plastic Venetian masks and follow the actors around a vast and detailed set, would meet a quick end as a passing fad or historical curiosity. troupe Punchdrunk, have orchestrated a true astonishment, turning six warehouse floors and approximately 100,000 square feet into a purgatorial maze that blends images from the Scottish play with ones derived from Hitchcock movies-all liberally doused in a distinctly Stanley Kubrick eau de dislocated menace.Jonathan Hochwald, Randy Weiner and Arthur Karpati formed production company Emursive with the goal of bringing Macbeth-inspired immersive-theatre-dance mash up Sleep No More to New York City. "Directors Felix Barrett and Maxine Doyle, of the U.K. Sleep No More, which takes place across 100 rooms at the McKittrick Hotel, is a revisioning of Shakespeare's Macbeth. "We also want to create a special opportunity for students in New York with unexpectedly extended spring breaks and hope all will take advantage of this first-ever offering." "We are inspired by visionary producer Scott Rudin and embrace his call for greater ticket access to New Yorkers during this challenging time," Hochwald said. RECOMMENDED: Critics’ picks for theater and Broadway in New York In a statement, Sleep No More's producer Jonathan Hochwald of Emursive said he's taking a cue from the producer of five Broadway shows– To Kill a Mockingbird, West Side Story, The Lehman Trilogy, Who's Afraid of Virginia Woolf? and The Book of Mormon –who recently announced $50 tickets. There's been a price drop for The McKittrick Hotel's experiential, choose-your-own-adventure show, Sleep No More , during the month of March! UPDATE: The McKittrick Hotel is closed and its programming has been postponed until further notice due to coronavirus.
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